Oct
4
Written by:
Administrator Account
04/10/2009 09:21
One sector of the industry which is growing rapidly is the
chocolate/nut spreads sector....it grew my 70% between 2006 and
2008.... but is the news positive for all spreads?
- Across the UK sales are split almost evenly between sweet (47%)and savoury (53%)
- Despite big problems with infection killing large numbers of
hoeny bees sales rose 13% from 2006 to 2008 and were worth £76m in 2008.
- jam accounts for 1/3 of all sweet spread sales though marmalade
sales are dropping -their main consumers are older and there is little
advertising in this sector
- spread sales are linked closely to bread sales and although
consumers have cut back , a staggering 98% of consumers all eat bread
at least once a day.
Marmite has increased its presence, the range of products carrying the
brand and they have driven sales through very striking advertising.
There are now Marmite snacks, biscuits and rice cakes which has moved
it away from being seen only as a brand for sandwiches and breakfast
toast.
Children under 10 and AB demographics are set to grow in the next 5
years so that's good news for the peanut butter , chocolate spreads and
for products which are high quality and use natural ingredients too.
Do you think this makes this sector an attractive sector for small
producers or do own label and brands like Premier who own Hartley's
have it all sewn up?
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